This is an AI translated post.
Can celebrities in their 30s lead the revival of the whiskey industry? -2
- Writing language: Korean
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Base country: All countries
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- Economy
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Summarized by durumis AI
- The whiskey industry needs to choose between expanding its existing consumer base or creating new opportunities within the changing drinking habits.
- Wine has already entered popular drinking habits and is expanding the market, and whiskey has the opportunity to reveal its value in the changing drinking habits.
- The whiskey industry needs to decide whether to passively wait for the market to revive or understand and challenge the drinking habits of the new generation.
Continuing from the first post...
Will it expand the whiskey-consuming generation by relying on the existing entertainment and hospitality culture? Will it find a new opportunity for whiskey in the realm of general traditional drinking habits? The wine industry has already created its own territory in the drinking customs centered on soju and beer, which have led general drinking gatherings. Compared to 2020, wine imports in 2021 accounted for 70% of all foreign liquor imports, showing nearly three times the expansion of the whiskey market. According to the results of an online survey conducted by Carrot, wine was the number one drink in the home drinking trend experienced by Generation Z.
Whiskey is certainly unique in terms of its experience, which is linked to price, proof, rarity, and therefore has an opportunity to reveal its value in the changing drinking customs. The question is whether the industry can accept and face certain internal conventions and assumptions. Will you still passively expect a revival of the market? Or will you face the challenge of understanding and concretizing the new drinking habits that the new generation is currently experiencing?
