- 포스트 언택트를 대비하라, Helping People Be Themselves
- 코로나19와 함께한 지 1년, 많은 사람들은 자신을 설명한다 믿었던 일상 속 다양한 모습들과 그 의미를 재확인하는 시간을 보내고 있습니다. 이는 코로나 19로 가속화된, 어쨌든 강제적인 Contactless Society로의 변화에 맞춰 불확실한 투자를 감행하는 기업들이 지속적인 성장과 생존을 위해 이해할 필요가 있는 소비자들의 일상 속 주요 변화로 이어집니다.
The COVID-19 pandemic has now lasted over a year. Having experienced the recent third wave, we have naturally integrated the 'untact' trend into our daily lives, and QR code checks at cafes and restaurants are no longer unfamiliar.
However, the burden of repetitive evidence requests that have lost sight of the essence in online education settings and the pressure to fulfill diverse and perfect social roles while confined to our homes are not just isolated incidents; they continue to be confirmed. As an individual and researcher living through this time, I too have spent the past year experiencing trials and tribulations, attempting to understand the significance of this period, how to live in the present, and what future plans to make.
The following are four human aspects of life that have disappeared for people during this time, viewed from a long-term perspective.
- Space: The outside world is unsettling, but spaces beyond the home are also essential.
- Senses: We have become more sensitive, but we don't have enough opportunities to fully experience them.
- Going Out: Purposes are limited, but the intentions behind them are clearer.
- Relationships: The number of people and methods we maintain relationships with has decreased, but their significance has deepened.
These are considered four opportunities for companies to understand and approach the changes in the daily lives of their internal employees and target consumers in a contactless society.
You can find the latest report related to this through the link below.
https://issuu.com/ryanson/docs/helping-people-be-themselves_by_roc
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