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- Writing language: Korean
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Summarized by durumis AI
- After writing an article related to the success of the virtual idol group PlayVe, I was prompted to think about writing while checking the fans' responses.
- PlayVe fans were interested in the article and tried to understand it as much as possible, but they expressed their academic difficulties, leading to an understanding of the importance of 'sense-making'.
- Writing should not just be about conveying information, but also about having the ability to make sense, so that readers can easily understand and empathize with it.
On Monday morning, as usual, I wrote a column. I happened to see an article about the virtual idol group Playbe's winning first place on a music show. I finished the article by weaving together their success and the world's perspective on it, the meaning of it in the industry, along with related research cases from foreign anthropologists. As usual.
The article is published online first at 4 pm on the same day. It will then be published in the newspaper after further editing. However, this column had over 40 emoji reactions just two hours after its release. I have written 42 articles so far, but almost always no one has ever reacted to my writing. Only useless comments were posted when I used sensational titles like sex appeal.
Soon after, I received an email from someone presumed to be a fan of Playbe, thanking me for writing about Playbe. I thought their fans might have shared the article, so I search for the source. And I found a column introduction post on the DC Inside Gallery.
The most interesting part for me was the response in the comments.
- ㄹㅇ 좋네 학문적으로도
(It reads academically, my writing...)
- 말이 뭔가 어렵긴 한데 내용 좋음
(It's difficult, my writing is still...)
Thinking back, this article featured a group of idols whose fans would have focused on the moment when they tried to understand and read as much as possible about the content that dealt with their favorite artist. Still, the reaction that it was academically rigid and difficult...
Design thinking, which was once a fad among businesspeople.
From the standpoint of aiming for the popularization of sensemaking, which is no less than that.
I'm still lacking a lot. OTL