This is an AI translated post.
Cities are not Apps -2
- Writing language: Korean
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Base country: All countries
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- Information Technology
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Summarized by durumis AI
- It emphasizes the industry's interest and responsibility in urban mobility, arguing that we need to mitigate challenges to safety, productivity, and social connection.
- The industry needs to look beyond better brands and software and consider how to understand the urban mobility culture and tailor it to the city's needs.
- To this end, it presents two directions: 'Human mobility' and 'Technology', emphasizing the need for a deeper understanding of urban mobility and functional improvements through technological advancement.
Continuing from Part 1...
So what are the alternatives?
The industry has missed opportunities to alleviate the concerns and responsibilities that urban dwellers face when moving around the city, such as safety, productivity, and social connections. In short, challenges that they cannot solve on their own. Ultimately, the goal is to convince both the city and its citizens.
To appeal to all of them, it is not enough to simply have better brands or software. Instead, we need to understand the gaps that already exist between existing modes of transportation and consider how to fill those gaps in ways that meet the needs of the city.
In this regard, we propose two directions for you to concretize on your own.
A. Human mobility: Mobility takes people to where they want to spend their time. Understanding the patterns and purposes of these movements, based on the city the industry is trying to enter, can be helpful.
- Why do people move around the city?
- How do people move around the city?
- Where do people move around the city?
This human mobility culture can be the real software that allows us to understand the meaning of mobility for urban dwellers.
B. Technology: Changes in app functionality aligned with changes in regulations are passive. By first confirming the relationship that urban dwellers want to be filled with this easy and interesting movement, we can propose functional improvements that society can understand.
- What is the ‘safe relationship’ between electric scooters and users?
An approach based on the ‘actor-network’ theory, which views things as entities that interact with and influence humans, can be used to concretize this as a human phenomenon.
These efforts can become key to winning the future selection of limited companies by the government, and can be the foundation of a survival strategy within the industry, not just a CSR activity.
Ryan Son is the partner at Reason of creativity, a social science-based consulting firm.
