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Byungchae Ryan Son

AHA Moment?!

  • Writing language: Korean
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Summarized by durumis AI

  • The pleasure of 'discovery' in everyday life is the reason I love this work.
  • The remark from a 20-something designer made me understand the worries and conflicts of the survey participants I had met so far as a new texture.
  • I believe that the essence of insight is to grasp the truth through everyday empathy and to realize the invisible connections.

The reason why I can't help but love this job of getting closer to people's daily lives is the thrill of 'discovery'.


"We don't live in a house, we live in a room!"


One 20-year-old designer's remark, "Why are you so worried about something that's so obvious," was like a bolt from the blue. It made me understand, as a new texture, the daily worries of the survey participants I had met, their shrinking attitudes in the face of their goals, their small and large conflicts with the older generation, and their perspectives on love.


Following that, moments of realization come when I realize that I have endured all the awkwardness of mid-reports where I watch, ask for referrals, and hand out walnut cookies, just to keep the conversation going a little longer for that one context, and to see with my eyes, "So what...?"


Epiphany: The act of understanding the whole truth intuitively through ordinary experiences.


This universality of human experience. Isn't the essence of insight the realization of an invisible connection that drives change from everyday empathy for someone to professional development?


Byungchae Ryan Son
Byungchae Ryan Son
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