Subject
- #Growth Story
- #People Interview
- #COVID-19 Impact
- #Failure Experience
- #Marketing Campaign
Created: 2024-04-29
Created: 2024-04-29 14:18
My job is to interview people.
I receive requests from companies or organizations, define the topics that need to be investigated, and spend several weeks researching people's daily lives related to those topics. My role is to compile the research into a report or share it through a workshop, helping 'clients' understand the 'real world' of the people they are targeting. This type of work is usually needed before a year-long marketing campaign that involves billions of dollars in spending, or in various situations where companies have already invested heavily for several years but are facing losses or seeing no results.
Since directly meeting people is a major aspect of my work, the current situation with the COVID-19 pandemic, which has brought the world to a standstill, has resulted in project delays or postponements. Taking this opportunity, I would like to cautiously share my personal growth story, filled with mostly reckless endeavors, various failures I have faced, and occasional small achievements, since early 2017.
To be honest, I've been hesitant to share these experiences. I was aware of my own lack of experience, despite having a clear direction I wanted to pursue. The perspectives of established industry players, encountered in various forms, made me feel intimidated. However, I wanted to move forward and felt the need to express my inner thoughts – those that I've grappled with alone and haven't been able to openly discuss.
As always, I don't know how far this attempt will go. But I'm going to give it a shot.
one of the works at art toy culture 2016
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